Azza Web Studios

Most families begin the college search the same way. They visit college websites. They ask friends. They listen to colleagues who have been through it. They look at rankings. They hear a school name enough times and it starts to feel like a safe bet. And then they make one of the most consequential academic and financial decisions of their family’s life based largely on reputation, hearsay, and a campus tour. I understand why. Navigating higher education data is not easy. It is not designed...

There's a quiet crisis unfolding on college campuses across the country and most parents won't find out about it until it's too late. The Parent PLUS loan, a federal loan program designed to help families bridge the gap between financial aid packages and the actual cost of attendance, is being denied at increasing rates. And I have a strong suspicion about who's driving that trend: Millennial parents. Let me explain why and why higher education institutions and high schools both have a...

As educators, we spend years preparing students for life after high school. We celebrate graduation day. We applaud acceptance letters. We recognize scholarship recipients and college commitments. Then, in many cases, we lose visibility. We know where students intended to go. But do we know where they actually enrolled? Do we know whether they persisted? Do we know whether they completed a credential, earned a degree, or entered the workforce? For many school districts, the answer is...